Act as if what you do makes a difference. It does.
Nobody is perfect. But imagine if just two million of us changed one simple thing in our daily routine – by making the choice to re-use just once a week. While it may not sound like much, such a simple change would prevent a staggering 104,000,000 single-use cups from ending up in landfill each year. Every small decision can have a very big impact.
Unfortunately the same is also true in reverse. Since its birth in 1987, the modern single-use “paper” cup has contributed more than 3,000,000,000,000 pieces of trash to landfill; an eyewatering statistic by anyone's metric. With the average lifespan of a single-use item being less than 6 minutes – and recycling rates stuck below 2% – something had to give.
So in 2014, we created Ecoffee Cup. Made with natural fibre, cornstarch and resin, Ecoffee Cup is BPA, BPS and phthalate-free. The lid and sleeve are made with high quality matte, food-grade silicone which is latex-free and designed especially for hot liquids. It has a re-sealable ‘no-drip’ lid, making it perfect to take with you everywhere you go. The Cup, lid and sleeve are dishwasher- safe and should last for years if treated nicely. Available in five sizes and a wide range of contemporary patterns, classic prints and bright, vibrant colours, Ecoffee Cup is light, bright and beautiful to drink from, with no plastic after-taste.
With Ecoffee Cup, it has never been easier to Choose to Re-use.